Malhotra, N. K. (2007). Marketing research: An applied orientation (Fifth edition.). Prentice Hall of India Private Limited.
Chicago-viite (17. p.)Malhotra, Naresh K. Marketing Research: An Applied Orientation. Fifth edition. New Delhi: Prentice Hall of India Private Limited, 2007.
MLA-viite (8. p.)Malhotra, Naresh K. Marketing Research: An Applied Orientation. Fifth edition. Prentice Hall of India Private Limited, 2007.
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