Cita APA (7th ed.)

Malhotra, N. K. (2007). Marketing research: An applied orientation (Fifth edition.). Prentice Hall of India Private Limited.

Cita Chicago (17th ed.)

Malhotra, Naresh K. Marketing Research: An Applied Orientation. Fifth edition. New Delhi: Prentice Hall of India Private Limited, 2007.

Cita MLA (8th ed.)

Malhotra, Naresh K. Marketing Research: An Applied Orientation. Fifth edition. Prentice Hall of India Private Limited, 2007.