Social marketing in the 21st century /
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
Thousand Oaks, Calif. :
SAGE Publications,
c2006.
|
| Soggetti: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Sommario:
- Social change, social problems and 21st century social marketing
- Creating and framing the agenda
- The structure of social problems
- The role of social marketing
- Setting priorities with social marketing
- Beyond downstream interventions : influencing communities
- Structural change : influencing lawmakers and regulators
- Structural change : recruiting business allies
- Recruiting allies in the media and the health-care communities
- Repostioning social marketing for the 21st century.