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01555nam a2200277 a 4500 |
| 001 |
0017479 |
| 003 |
BD-DhAAL |
| 008 |
091028s2006 caua b 001 0 eng d |
| 010 |
|
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|a 2005022466
|
| 020 |
|
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|a 141291633X (cloth)
|
| 020 |
|
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|a 1412916348 (pbk.)
|
| 040 |
|
|
|a DLC
|c DLC
|d DLC
|d BD-DhAAL
|
| 082 |
0 |
0 |
|a 361.00688
|2 22
|
| 100 |
1 |
|
|a Andreasen, Alan R.,
|d 1934-
|9 58479
|
| 245 |
1 |
0 |
|a Social marketing in the 21st century /
|c Alan R. Andreasen.
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| 260 |
|
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|a Thousand Oaks, Calif. :
|b SAGE Publications,
|c c2006.
|
| 300 |
|
|
|a xi, 264 p. :
|b ill. ;
|c 24 cm
|
| 504 |
|
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|a Includes bibliographical references (p. 237-252) and index.
|
| 505 |
0 |
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|a Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
|
| 526 |
|
|
|a JPGSPH
|
| 541 |
1 |
|
|e 0017479
|a D. S. Books International
|
| 650 |
|
0 |
|a Social marketing.
|9 58480
|
| 852 |
4 |
|
|a Ayesha Abed Library
|c General Stacks
|
| 942 |
|
|
|2 ddc
|c BK
|
| 999 |
|
|
|c 4944
|d 4944
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 361_006880000000000_AND_2006
|7 0
|9 4761
|a BRACUL
|b BRACUL
|c GEN
|d 2009-10-29
|e D. S. Books International
|l 1
|m 5
|o 361.00688 AND
|p 3010017479
|r 2015-05-17
|s 2015-03-28
|t 1
|w 2009-10-29
|y BK
|x USD 42.95
|