|
|
|
|
| LEADER |
01403nam a2200241 a 4500 |
| 001 |
14061171 |
| 008 |
091028s2006 caua b 001 0 eng d |
| 010 |
|
|
|a 2005022466
|
| 020 |
|
|
|a 141291633X (cloth)
|
| 020 |
|
|
|a 1412916348 (pbk.)
|
| 040 |
|
|
|a DLC
|c DLC
|d DLC
|
| 082 |
0 |
0 |
|a 361/.0068/8
|2 22
|
| 100 |
1 |
|
|a Andreasen, Alan R.,
|d 1934-
|
| 245 |
1 |
0 |
|a Social marketing in the 21st century /
|c Alan R. Andreasen.
|
| 260 |
|
|
|a Thousand Oaks, Calif. :
|b SAGE Publications,
|c c2006.
|
| 300 |
|
|
|a xi, 264 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references (p. 237-252) and index.
|
| 541 |
1 |
|
|e 00017479
|
| 505 |
0 |
|
|a Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
|
| 650 |
|
0 |
|a Social marketing.
|
| 852 |
4 |
|
|a Ayesha Abed Library
|j General Shelf.
|
| 999 |
|
|
|c 4944
|d 4944
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 361_006880000000000_AND_2006
|7 0
|9 4761
|a BRACUL
|b BRACUL
|c GEN
|d 2009-10-29
|l 1
|m 5
|o 361.00688 AND
|p 3010017479
|r 2015-05-17
|s 2015-03-28
|t 1
|w 2009-10-29
|y BK
|