Redefining global strategy : crossing borders in a world where differences still matter /
Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences a...
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| Materialtyp: | Bok |
| Språk: | English |
| Publicerad: |
Boston, Massachusetts :
Harvard Business Review Press,
2018.
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| Ämnen: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Ayesha Abed Library: General Shelf
| Signum: |
658.4012 GHE |
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| Exemplar 7 | Checked out – Förfaller: 2025-06-29 23:59:00 Reservera denna |
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