Redefining global strategy : crossing borders in a world where differences still matter /
Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences a...
| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Boston, Massachusetts :
Harvard Business Review Press,
2018.
|
| Assuntos: | |
| Classic Catalogue: | View this record in Classic Catalogue |