Redefining global strategy : crossing borders in a world where differences still matter /

Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences a...

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Autore principale: Ghemawat, Pankaj (Autore)
Natura: Libro
Lingua:English
Pubblicazione: Boston, Massachusetts : Harvard Business Review Press, 2018.
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