Redefining global strategy : crossing borders in a world where differences still matter /
Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences a...
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| Format: | Book |
| Language: | English |
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Boston, Massachusetts :
Harvard Business Review Press,
2018.
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| Classic Catalogue: | View this record in Classic Catalogue |