Redefining global strategy : crossing borders in a world where differences still matter /
Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences a...
Hovedforfatter: | Ghemawat, Pankaj (Author) |
---|---|
Format: | Bog |
Sprog: | English |
Udgivet: |
Boston, Massachusetts :
Harvard Business Review Press,
2018.
|
Fag: | |
Classic Catalogue: | View this record in Classic Catalogue |
Lignende værker
Crafting and executing strategy : text and readings /
af: Thompson, Arthur A., 1940-
Udgivet: (2006)
af: Thompson, Arthur A., 1940-
Udgivet: (2006)
Lignende værker
-
Strategy synthesis : resolving strategy paradoxes to create competitive advantage : text and readings /
af: Wit, Bob de
Udgivet: (1999) -
Strategy--process, content, context : an international perspective /
af: Wit, Bob de
Udgivet: (1998) -
International management : a cultural approach /
af: Rodrigues, Carl
Udgivet: (2009) -
International management : managing across borders and cultures /
af: Deresky, Helen
Udgivet: (1997) -
International management : strategic opportunities and cultural challenges /
af: McFarlin, Dean B.
Udgivet: (2003)