Advertising and promotion : an integrated marketing communications perspective /
"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their...
| Autors principals: | , |
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| Altres autors: | |
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
New York :
McGraw-Hill Education,
2021.
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| Edició: | Twelfth edition. |
| Matèries: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Ayesha Abed Library: General Shelf
| Signatura: |
659.1 BEL |
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