Advertising and promotion : an integrated marketing communications perspective /
"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their...
| Những tác giả chính: | , |
|---|---|
| Tác giả khác: | |
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
New York :
McGraw-Hill Education,
2021.
|
| Phiên bản: | Twelfth edition. |
| Những chủ đề: | |
| Classic Catalogue: | View this record in Classic Catalogue |