Advertising and promotion : an integrated marketing communications perspective /
"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their...
| المؤلفون الرئيسيون: | , |
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| مؤلفون آخرون: | |
| التنسيق: | كتاب |
| اللغة: | English |
| منشور في: |
New York :
McGraw-Hill Education,
2021.
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| الطبعة: | Twelfth edition. |
| الموضوعات: | |
| Classic Catalogue: | View this record in Classic Catalogue |