Advertising and promotion : an integrated marketing communications perspective /
"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their...
| Auteurs principaux: | , |
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | English |
| Publié: |
New York :
McGraw-Hill Education,
2021.
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| Édition: | Twelfth edition. |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Résumé: | "THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- |
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| Description: | Revised edition of the authors' Advertising and promotion, [2018] Includes bibliographical references and index. |
| Description matérielle: | xxxi, 740 pages (G1- S12) ; color illustrations : 29 cm. |
| Public: | Ages 18+ |
| ISBN: | 9789354600807 9354600808 9781260796452 |