APA (7th ed.) Citation

Belch, G. E., Belch, M. A., & Purani, K. (2021). Advertising and promotion: An integrated marketing communications perspective (Twelfth edition.). McGraw-Hill Education.

Chicago Style (17th ed.) Citation

Belch, George E., Michael A. Belch, and Keyoor Purani. Advertising and Promotion: An Integrated Marketing Communications Perspective. Twelfth edition. New York: McGraw-Hill Education, 2021.

MLA (8th ed.) Citation

Belch, George E., et al. Advertising and Promotion: An Integrated Marketing Communications Perspective. Twelfth edition. McGraw-Hill Education, 2021.