Belch, G. E., Belch, M. A., & Purani, K. (2021). Advertising and promotion: An integrated marketing communications perspective (Twelfth edition.). McGraw-Hill Education.
Lua i Stíl Chicago (17ú heag.)Belch, George E., Michael A. Belch, agus Keyoor Purani. Advertising and Promotion: An Integrated Marketing Communications Perspective. Twelfth edition. New York: McGraw-Hill Education, 2021.
Lua MLA (8ú heag.)Belch, George E., et al. Advertising and Promotion: An Integrated Marketing Communications Perspective. Twelfth edition. McGraw-Hill Education, 2021.
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