Marketing research : an applied orientation /

Bibliographic Details
Main Author: Malhotra, Naresh K.
Format: Book
Language:English
Published: Upper Saddle River, NJ : Pearson, c2010.
Edition:Sixth edition.
Subjects:
Classic Catalogue: View this record in Classic Catalogue
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100 1 |a Malhotra, Naresh K. 
245 1 0 |a Marketing research :  |b an applied orientation /  |c Naresh K. Malhotra. 
250 |a Sixth edition. 
260 |a Upper Saddle River, NJ :  |b Pearson,  |c c2010. 
300 |a vii, 929 pages ;  |c 28 cm. 
504 |a Includes bibliographical references (pages 866-905) and index. 
541 |e 41331 
650 0 |a Marketing research. 
650 0 |a Marketing research  |x Methodology. 
852 |a Ayesha Abed Library  |c General Stacks 
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