Marketing research : an applied orientation /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson,
c2010.
|
| Edition: | Sixth edition. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | vii, 929 pages ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (pages 866-905) and index. |
| ISBN: | 0136094236 9780136094234 |