APA-Zitierstil (7. Ausg.)

Malhotra, N. K. (2010). Marketing research: An applied orientation (Sixth edition.). Pearson.

Chicago-Zitierstil (17. Ausg.)

Malhotra, Naresh K. Marketing Research: An Applied Orientation. Sixth edition. Upper Saddle River, NJ: Pearson, 2010.

MLA-Zitierstil (8. Ausg.)

Malhotra, Naresh K. Marketing Research: An Applied Orientation. Sixth edition. Pearson, 2010.