Cita APA (7th ed.)

Malhotra, N. K. (2010). Marketing research: An applied orientation (Sixth edition.). Pearson.

Cita Chicago (17th ed.)

Malhotra, Naresh K. Marketing Research: An Applied Orientation. Sixth edition. Upper Saddle River, NJ: Pearson, 2010.

Cita MLA (8th ed.)

Malhotra, Naresh K. Marketing Research: An Applied Orientation. Sixth edition. Pearson, 2010.