Jean-Pierre Dubé, P. E. R. (2019). Handbook of the Economics of Marketing, Volume 1. ELSEVIER.
Cita Chicago Style (17a ed.)Jean-Pierre Dubé, Peter E. Rossi. Handbook of the Economics of Marketing, Volume 1. ELSEVIER, 2019.
Cita MLA (8a ed.)Jean-Pierre Dubé, Peter E. Rossi. Handbook of the Economics of Marketing, Volume 1. ELSEVIER, 2019.
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