Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Xehetasun bibliografikoak
Egile Nagusiak: Lovelock, Christopher H. (Egilea), Wirtz, Jochen (Egilea)
Formatua: eBook
Hizkuntza:English
Argitaratua: India : Pearson India Education Services, c2018
Edizioa:Eighth edition.
Gaiak:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.
Electronic books
Sarrera elektronikoa:Full text available on Pearson Online
Antzeko dokumentuak:Online version: Services marketing
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Services marketing : people, technology, strategy /
nork Lovelock, Christopher H.
Argitaratua 2004
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