Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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書目詳細資料
Main Authors:	Lovelock, Christopher H. (Author), Wirtz, Jochen (Author)
格式:	電子書
語言:	English
出版:	India : Pearson India Education Services, c2018
版:	Eighth edition.
主題:	Marketing > Management. Professions > Marketing. Service industries > Marketing. Customer services > Marketing. Electronic books
在線閱讀:	Full text available on Pearson Online
相關項目:	Online version: Services marketing

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