Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Бібліографічні деталі
Автори:	Lovelock, Christopher H. (Автор), Wirtz, Jochen (Автор)
Формат:	eКнига
Мова:	English
Опубліковано:	India : Pearson India Education Services, c2018
Редагування:	Eighth edition.
Предмети:	Marketing > Management. Professions > Marketing. Service industries > Marketing. Customer services > Marketing. Electronic books
Онлайн доступ:	Full text available on Pearson Online
Пов'язані ресурси:	Online version: Services marketing

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