Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Bibliografske podrobnosti
Main Authors:	Lovelock, Christopher H. (Author), Wirtz, Jochen (Author)
Format:	eKnjiga
Jezik:	English
Izdano:	India : Pearson India Education Services, c2018
Izdaja:	Eighth edition.
Teme:	Marketing > Management. Professions > Marketing. Service industries > Marketing. Customer services > Marketing. Electronic books
Online dostop:	Full text available on Pearson Online
Sorodne knjige/članki:	Online version: Services marketing

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