Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Opis bibliograficzny
Główni autorzy:	Lovelock, Christopher H. (Autor), Wirtz, Jochen (Autor)
Format:	E-book
Język:	English
Wydane:	India : Pearson India Education Services, c2018
Wydanie:	Eighth edition.
Hasła przedmiotowe:	Marketing > Management. Professions > Marketing. Service industries > Marketing. Customer services > Marketing. Electronic books
Dostęp online:	Full text available on Pearson Online
Podobne zapisy:	Online version: Services marketing

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