Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Dettagli Bibliografici
Autori principali:	Lovelock, Christopher H. (Autore), Wirtz, Jochen (Autore)
Natura:	eBook
Lingua:	English
Pubblicazione:	India : Pearson India Education Services, c2018
Edizione:	Eighth edition.
Soggetti:	Marketing > Management. Professions > Marketing. Service industries > Marketing. Customer services > Marketing. Electronic books
Accesso online:	Full text available on Pearson Online
Documenti correlati:	Online version: Services marketing

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