Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Détails bibliographiques
Auteurs principaux:	Lovelock, Christopher H. (Auteur), Wirtz, Jochen (Auteur)
Format:	eBook
Langue:	English
Publié:	India : Pearson India Education Services, c2018
Édition:	Eighth edition.
Sujets:	Marketing > Management. Professions > Marketing. Service industries > Marketing. Customer services > Marketing. Electronic books
Accès en ligne:	Full text available on Pearson Online
Documents similaires:	Online version: Services marketing

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