Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Detalles Bibliográficos
Autores principales: Lovelock, Christopher H. (Autor), Wirtz, Jochen (Autor)
Formato: eBook
Lenguaje:English
Publicado: India : Pearson India Education Services, c2018
Edición:Eighth edition.
Materias:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.
Electronic books
Acceso en línea:Full text available on Pearson Online
Publicación relacionada:Online version: Services marketing

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