Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Dades bibliogràfiques
Autors principals:	Lovelock, Christopher H. (Autor), Wirtz, Jochen (Autor)
Format:	eBook
Idioma:	English
Publicat:	India : Pearson India Education Services, c2018
Edició:	Eighth edition.
Matèries:	Marketing > Management. Professions > Marketing. Service industries > Marketing. Customer services > Marketing. Electronic books
Accés en línia:	Full text available on Pearson Online
Publicació relacionada:	Online version: Services marketing

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