Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Bibliographic Details
Main Authors: Lovelock, Christopher H. (Author), Wirtz, Jochen (Author)
Format: eBook
Language:English
Published: India : Pearson India Education Services, c2018
Edition:Eighth edition.
Subjects:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.
Electronic books
Online Access:Full text available on Pearson Online
Related Items:Online version: Services marketing

Internet

Full text available on Pearson Online

Ayesha Abed Library: Unknown

Holdings details from Ayesha Abed Library: Unknown
Call Number: 658.8 LOV
Copy Unknown Available  Place a Hold

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