Services marketing : people, technology, strategy /

Detalles Bibliográficos
Autores principales: Lovelock, Christopher H. (Autor), Wirtz, Jochen (Autor)
Formato: eBook
Lenguaje:English
Publicado: India : Pearson India Education Services, c2018
Edición:Eighth edition.
Materias:
Acceso en línea:Full text available on Pearson Online
Publicación relacionada:Online version: Services marketing
Descripción
Notas:Indian Subcontinent Adaption
Includes index.
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<strong>On-Campus Access:</strong> User ID and Password Required (send email to University Librarian for user ID and password)
Descripción Física:1 online resource
Formato:Mode of access: Internet
ISBN:9781944659004 (hardcover)
9781944659011 (pbk.)
9789332587687
Acceso:Electronic access restricted to authorized BRAC University faculty, staff and students