Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Bibliographic Details
Main Authors: Lovelock, Christopher H. (Author), Wirtz, Jochen (Author)
Format: eBook
Language:English
Published: India : Pearson India Education Services, c2018
Edition:Eighth edition.
Subjects:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.
Electronic books
Online Access:Full text available on Pearson Online
Related Items:Online version: Services marketing
Description
Item Description:Indian Subcontinent Adaption
Includes index.
<strong>Off-Campus Access:</strong> User ID and Password Required (send email to University Librarian for user ID and password)
<strong>On-Campus Access:</strong> User ID and Password Required (send email to University Librarian for user ID and password)
Physical Description:1 online resource
Format:Mode of access: Internet
ISBN:9781944659004 (hardcover)
9781944659011 (pbk.)
9789332587687
Access:Electronic access restricted to authorized BRAC University faculty, staff and students

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