Lovelock, C. H., & Wirtz, J. (2018). Services marketing: People, technology, strategy (Eighth edition.). Pearson India Education Services.
Citazione stile Chigago Style (17a edizione)Lovelock, Christopher H., e Jochen Wirtz. Services Marketing: People, Technology, Strategy. Eighth edition. India: Pearson India Education Services, 2018.
Citatione MLA (8a ed.)Lovelock, Christopher H., e Jochen Wirtz. Services Marketing: People, Technology, Strategy. Eighth edition. Pearson India Education Services, 2018.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.