Cita APA

Lovelock, C. H., & Wirtz, J. (2018). Services marketing: People, technology, strategy (Eighth edition.). Pearson India Education Services.

Citación estilo Chicago

Lovelock, Christopher H., and Jochen Wirtz. Services Marketing: People, Technology, Strategy. Eighth edition. India: Pearson India Education Services, 2018.

Cita MLA

Lovelock, Christopher H., and Jochen Wirtz. Services Marketing: People, Technology, Strategy. Eighth edition. Pearson India Education Services, 2018.