APA (7th ed.) Citation

Lovelock, C. H., & Wirtz, J. (2018). Services marketing: People, technology, strategy (Eighth edition.). Pearson India Education Services.

Chicago Style (17th ed.) Citation

Lovelock, Christopher H., and Jochen Wirtz. Services Marketing: People, Technology, Strategy. Eighth edition. India: Pearson India Education Services, 2018.

MLA (8th ed.) Citation

Lovelock, Christopher H., and Jochen Wirtz. Services Marketing: People, Technology, Strategy. Eighth edition. Pearson India Education Services, 2018.