Cita APA (7th ed.)

Lovelock, C. H., & Wirtz, J. (2018). Services marketing: People, technology, strategy (Eighth edition.). Pearson India Education Services.

Cita Chicago (17th ed.)

Lovelock, Christopher H., i Jochen Wirtz. Services Marketing: People, Technology, Strategy. Eighth edition. India: Pearson India Education Services, 2018.

Cita MLA (8th ed.)

Lovelock, Christopher H., i Jochen Wirtz. Services Marketing: People, Technology, Strategy. Eighth edition. Pearson India Education Services, 2018.