Predictably irrational : the hidden forces that shape our decisions /

Predictably irrational : the hidden forces that shape our decisions /

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

Podrobná bibliografie
Hlavní autor: Ariely, Dan
Médium: Kniha
Jazyk:English
Vydáno: London : HarperCollins, c2009.
Vydání:Revised and expanded edition.
Témata:
Decision making.
Economics > Psychological aspects.
Consumer behavior.
Thought and thinking.
Reasoning.
Consumers.
Classic Catalogue: View this record in Classic Catalogue

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Signatura: 153.83 ARI
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