Predictably irrational : the hidden forces that shape our decisions /

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

Bibliografske podrobnosti
Glavni avtor: Ariely, Dan
Format: Knjiga
Jezik:English
Izdano: London : HarperCollins, c2009.
Izdaja:Revised and expanded edition.
Teme:
Classic Catalogue: View this record in Classic Catalogue

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