Predictably irrational : the hidden forces that shape our decisions /

Predictably irrational : the hidden forces that shape our decisions /

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

ग्रंथसूची विवरण
मुख्य लेखक:	Ariely, Dan
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	London : HarperCollins, c2009.
संस्करण:	Revised and expanded edition.
विषय:	Decision making. Economics > Psychological aspects. Consumer behavior. Thought and thinking. Reasoning. Consumers.
Classic Catalogue:	View this record in Classic Catalogue

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