Predictably irrational : the hidden forces that shape our decisions /

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

מידע ביבליוגרפי
מחבר ראשי: Ariely, Dan
פורמט: ספר
שפה:English
יצא לאור: London : HarperCollins, c2009.
מהדורה:Revised and expanded edition.
נושאים:
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