Predictably irrational : the hidden forces that shape our decisions /

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Ariely, Dan
Μορφή: Βιβλίο
Γλώσσα:English
Έκδοση: London : HarperCollins, c2009.
Έκδοση:Revised and expanded edition.
Θέματα:
Classic Catalogue: View this record in Classic Catalogue

Παρόμοια τεκμήρια