Predictably irrational : the hidden forces that shape our decisions /

Predictably irrational : the hidden forces that shape our decisions /

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

Manylion Llyfryddiaeth
Prif Awdur:	Ariely, Dan
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	London : HarperCollins, c2009.
Rhifyn:	Revised and expanded edition.
Pynciau:	Decision making. Economics > Psychological aspects. Consumer behavior. Thought and thinking. Reasoning. Consumers.
Classic Catalogue:	View this record in Classic Catalogue

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