Predictably irrational : the hidden forces that shape our decisions /

Predictably irrational : the hidden forces that shape our decisions /

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

Chi tiết về thư mục
Tác giả chính:	Ariely, Dan
Định dạng:	Sách
Ngôn ngữ:	English
Được phát hành:	London : HarperCollins, c2009.
Phiên bản:	Revised and expanded edition.
Những chủ đề:	Decision making. Economics > Psychological aspects. Consumer behavior. Thought and thinking. Reasoning. Consumers.
Classic Catalogue:	View this record in Classic Catalogue

Miêu tả
Tóm tắt:	An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
Mô tả vật lý:	xxxii, 353 pages : illustrations ; 23 cm.
Thư mục:	Includes bibliographical references (pages [341]-353) and index.
số ISBN:	9780007256532