Predictably irrational : the hidden forces that shape our decisions /

Predictably irrational : the hidden forces that shape our decisions /

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

Detaylı Bibliyografya
Yazar:	Ariely, Dan
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	London : HarperCollins, c2009.
Edisyon:	Revised and expanded edition.
Konular:	Decision making. Economics > Psychological aspects. Consumer behavior. Thought and thinking. Reasoning. Consumers.
Classic Catalogue:	View this record in Classic Catalogue

Diğer Bilgiler
Özet:	An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
Fiziksel Özellikler:	xxxii, 353 pages : illustrations ; 23 cm.
Bibliyografya:	Includes bibliographical references (pages [341]-353) and index.
ISBN:	9780007256532