Predictably irrational : the hidden forces that shape our decisions /

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

Bibliografske podrobnosti
Glavni avtor: Ariely, Dan
Format: Knjiga
Jezik:English
Izdano: London : HarperCollins, c2009.
Izdaja:Revised and expanded edition.
Teme:
Classic Catalogue: View this record in Classic Catalogue
Opis
Izvleček:An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
Fizični opis:xxxii, 353 pages : illustrations ; 23 cm.
Bibliografija:Includes bibliographical references (pages [341]-353) and index.
ISBN:9780007256532