Predictably irrational : the hidden forces that shape our decisions /

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

Библиографические подробности
Главный автор: Ariely, Dan
Формат:
Язык:English
Опубликовано: London : HarperCollins, c2009.
Редактирование:Revised and expanded edition.
Предметы:
Classic Catalogue: View this record in Classic Catalogue
Описание
Итог:An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
Объем:xxxii, 353 pages : illustrations ; 23 cm.
Библиография:Includes bibliographical references (pages [341]-353) and index.
ISBN:9780007256532