Predictably irrational : the hidden forces that shape our decisions /

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

Bibliographic Details
Main Author: Ariely, Dan
Format: Book
Language:English
Published: London : HarperCollins, c2009.
Edition:Revised and expanded edition.
Subjects:
Classic Catalogue: View this record in Classic Catalogue
Description
Summary:An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
Physical Description:xxxii, 353 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references (pages [341]-353) and index.
ISBN:9780007256532