APA-referens (7:e uppl.)

Kotler, P., Armstrong, G., & Agnihotri, P. Y. (2018). Principles of marketing (Seventeenth edition.). Pearson.

Chicago-referens (17:e uppl.)

Kotler, Philip, Gary Armstrong, och Prafulla Y. Agnihotri. Principles of Marketing. Seventeenth edition. Noida (Uttar Pradesh, Indien): Pearson, 2018.

MLA-referens (8:e uppl.)

Kotler, Philip, et al. Principles of Marketing. Seventeenth edition. Pearson, 2018.