APA (7e ed.) Bronvermelding

Kotler, P., Armstrong, G., & Agnihotri, P. Y. (2018). Principles of marketing (Seventeenth edition.). Pearson.

Chicago (17e ed.) Bronvermelding

Kotler, Philip, Gary Armstrong, en Prafulla Y. Agnihotri. Principles of Marketing. Seventeenth edition. Noida (Uttar Pradesh, Indien): Pearson, 2018.

MLA (8e ed.) Bronvermelding

Kotler, Philip, et al. Principles of Marketing. Seventeenth edition. Pearson, 2018.