APA način citiranja (7. izdanje)

Kotler, P., Armstrong, G., & Agnihotri, P. Y. (2018). Principles of marketing (Seventeenth edition.). Pearson.

Čikaški stil citiranja (17. izdanje)

Kotler, Philip, Gary Armstrong, i Prafulla Y. Agnihotri. Principles of Marketing. Seventeenth edition. Noida (Uttar Pradesh, Indien): Pearson, 2018.

MLA način citiranja (8. izdanje)

Kotler, Philip, et al. Principles of Marketing. Seventeenth edition. Pearson, 2018.