Pharmaceutical marketing : principles, environment, and practice /

Pharmaceutical marketing : principles, environment, and practice /

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Bibliografski detalji
Daljnji autori: Smith, Mickey C., Kolassa, E. M. "Mick", Perkins, Greg, Siecker, Bruce
Format: Knjiga
Jezik:English
Izdano: New York : Informa Healthcare, c2002 [reissued 2010]
Teme:
Drugs > Marketing.
Pharmaceutical industry.
Pharmacy.
Classic Catalogue: View this record in Classic Catalogue
Opis
Opis:xvi, 371 pages : illustrations ; 22 cm.
Bibliografija:Includes bibliographical references (pages 345-360) and index.
ISBN:9780789015839
078901582X (alk. paper)
0789015838

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