Pharmaceutical marketing : principles, environment, and practice /

Pharmaceutical marketing : principles, environment, and practice /

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Bibliographic Details
Other Authors: Smith, Mickey C., Kolassa, E. M. "Mick", Perkins, Greg, Siecker, Bruce
Format: Book
Language:English
Published: New York : Informa Healthcare, c2002 [reissued 2010]
Subjects:
Drugs > Marketing.
Pharmaceutical industry.
Pharmacy.
Classic Catalogue: View this record in Classic Catalogue
Description
Physical Description:xvi, 371 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references (pages 345-360) and index.
ISBN:9780789015839
078901582X (alk. paper)
0789015838

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